About Us

At sixteen years old, I was selling shoes at a small local store — and I got fired. The business was struggling, and honestly, so was I. That moment could have been just another teenage setback, but it became the spark that set my entire journey in motion.

Not long after, I wandered through a Southern California swap meet and stopped to watch a man selling carpet and upholstery shampoo. His pitch was electric — people were buying left and right. I asked if he’d teach me how to do what he did. He said yes.

That weekend, I expected to make a few hundred dollars. Instead, I walked away with over $3,000. I had found my first taste of performance — not the kind measured by luck, but by passion, skill, and the ability to connect.

When the economy shifted and the swap meet industry declined, I was in college at Cal State University, Long Beach. It was the early 1980s — Microsoft was just a fledgling company, and personal computers were new to the world. That’s when I met Larry Lacerte, a fraternity brother launching a hardware and software company called Lacerte Microcomputers, which would later become Lacerte Software.

Larry offered me a job selling a 10-megabyte desktop computer and tax software for accountants — for $40,000. I went from pitching carpet shampoo at swap meets to selling high-tech hardware and software. I failed miserably

But failure, as I would later learn, is just performance redefined.

There was no training, no real management, no roadmap. I realized that if I was going to succeed in sales, I needed to learn how to sell like a professional. That led me to Xerox’s Professional Selling Skills I & II and Sales Negotiation courses — the best decision of my early career. Those programs didn’t just teach me sales tactics; they redefined my entire mindset. My performance exploded. I thrived at Lacerte until the company moved to Texas, and I chose to stay in California.

That’s when fate stepped in again.

Through a chance meeting, I was introduced to a district manager at a new telecommunications company called SP Sprint Telecommunications — which would one day become Sprint. I started as a telemarketer making 150 calls a day, selling long-distance service. I told my manager I wanted to be an outside rep. He said, “Hit your numbers.” So I did. Over and over again.

Within a short time, I became the youngest National Accounts Manager in the company’s history, handling clients like Northrop, General Dynamics, and Jet Propulsion Laboratory. I helped open four field offices and trained new reps who shadowed me. Without realizing it, I had stepped into my true calling — coaching others to perform at their best.

After Sprint, I launched a computer time-sharing business for the automotive industry. It took off, and for a time, I was making more money than I ever imagined. But partnership conflicts brought it to an end. That loss pushed me back to something I had left unfinished — my education.

I went back to school, finished my undergraduate degree, and then returned to Cal State Long Beach — the same university I had once flunked out of with a 1.08 GPA. This time, I graduated first in my MBA class of 600, with a 3.9 GPA. Performance. Redefined.

From there, my career evolved: I became a Chief Marketing Officer for a national accounting firm, then the Western Regional and National Healthcare Marketing Director for the international law firm Foley & Lardner. Eventually, Farmers Insurance recruited me as a District Manager, where I coached new and seasoned agents to grow sales and trained teams nationwide on event marketing strategies.

And then life threw me the biggest curveball yet.

We discovered that our son was being abused by our nanny. In that moment, my priorities shifted completely. I chose to become a stay-at-home dad. For ten years, I stepped away from the corporate grind. But even then, my phone never stopped ringing. Former agents and clients called for advice. I coached them — for free. Not for money. Not for recognition. But because helping people succeed had become part of who I was.

When my kids were old enough, I returned full-time to what I love most — coaching high-performance sales professionals and leaders.

Because after a lifetime of selling, managing, training, and rebuilding, one truth has become clear to me: Performance isn’t about what you do. It’s about who you become.

Today, I help professionals and organizations redefine what’s possible. I bring 40 years of hard-earned experience across industries, from telecom to healthcare to insurance, to help people rise higher, lead stronger, and achieve extraordinary results.

My story began with failure — but it became a lifelong pursuit of mastery, resilience, and reinvention.

And that’s what I help others discover. Because for me, and for everyone I coach — Performance is always being redefined.

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